The Innocent Hound Air-Dried Dog Food Review

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By helloBARK!
Updated on 19 January 2023

There’s no shortage of dog food options available to pet parents in the UK.

Whether you’re looking to improve your dog’s diet or your veterinarian has recommended fresh, real food for your canine companion, you can choose from a host of options.

Some of the most popular options in the dog food market are fresh dog meals, tailored kibble, complete wet food, raw dog food and air-dried dog food.

You no longer need to rely on a traditional dog food brands found at your local supermarket.

It’s a good idea to speak to your vet before you make a change to your dog’s diet to prevent any digestive issues.

The Innocent Pet are a small British company who are providing complete, real food to pets in the UK. They offer The Innocent Hound range for dog owners who prefer air-dried raw food.

In this review we’re going to take a closer look at Innocent Hound, what makes their food unique, what recipes they’ve got on offer, what customers are saying as well as give our verdict.

Editor's note: The content on this website is meant to be informative in nature, but it should not be taken as veterinary, medical or professional advice. The content of our articles does not constitute veterinary advice. It’s always best to speak with your vet or a certified pet nutritionist before making any changes to your pet's diet or feeding routine.

The Innocent Hound – The Basics

Where To Buy:

The Innocent Hound (Photo: helloBARK!)

The Innocent Hound (Photo: helloBARK!)

The Innocent Pet offer an Innocent Hound dog food range that has been designed with help from leading nutritionists in the UK.

They write on their website that their air-dried raw food is made in small batches, ensuring their food is semi-moist, healthy and nutritious.

The Innocent Hound use ethically sourced, quality British ingredients that are gently dried to create tasty air-dried raw food for dogs in the UK.

According to their website, their handmade production methods means minimum processing and no high temperature. The Innocent Pet’s website claims this allow the nutrients and flavours of ingredients to be maintained.

The Innoncent Hound is suitable for raw diets, grain and cereal free. Using quality British produce, they provide balanced and complete food and they only use recyclable packaging.

Their complete food range is perfect for feeding on a regular basis or if you’re feeding a fresh dog food or raw dog food, you could use The Innocent Hound as a substitute when you go on trips with your dog and don’t have access to a freezer.

How The Innocent Hound Works

The Innocent Hound (Photo: helloBARK!)

The Innocent Hound (Photo: helloBARK!)

Unlike some of the other dog food companies we’ve previously reviewed in the UK, The Innocent Hound don’t offer a tailored meal subscription.

So there’s no questionnaire to complete or tailored meal plan.

However, it’s worth noting that The Innocent Hound have recently launched their complete air-dried food so this perhaps this could change in the future.

The Innocent Hound’s website is easy to use and you’ve got a selection of four different protein sources: lamb, wild salmon, turkey and duck.

If you’re unsure about which flavour to pick, The Innocent Hound offer a sample pack at a hugely discounted price.

Once you’ve selected your preferred recipe, you have the option to make a one-time purchase or subscribe and save 5%.

If you opt to sign up their subscription service, you’ll obviously make a significant saving in the long run.


The Innocent Hound (Photo: helloBARK!)

The Innocent Hound (Photo: helloBARK!)

The Innocent Hound offer four different recipes to cater to fussy eaters.

• British Lamb Casserole – British lamb (70%), rapeseed glycerine, sweet potato, banana, pea protein, minerals, chicory root, fibre, beet pulp, carrot, seaweed, apple.

• Wild Salmon Fishcakes –
MSC salmon (70%), rapeseed glycerine, sweet potato, banana, minerals, chicory root, fibre, beet pulp, carrot, seaweed, apple.

• British Turkey Feast – British turkey (70%), dried sweet potato, rapeseed glycerine, minerals, potato, dried cranberry, dried carrot, dried chicory root, fibre, beet pulp, dried thyme (0.5%), aloe vera juice (0.25%).

• Gourmet British Duck – British duck (70%), dried sweet potato, rapeseed glycerine, minerals, dried carrot, dried cranberry (1%), dried chicory root (1%), fibre, beet pulp, dried rosemary (0.5%).

Meal Preparation

Meal preparation is easy and simple. Once you’ve checked out The Innocent Hound’s feeding guide, you simply open the recyclable packaging and feed the appropriate amount.

It’s not quite as convenient as dog food brands who use pre-portioned packaging, but there’s less waste to deal with.

Price And Delivery

The Innocent Hound (Photo: helloBARK!)

The Innocent Hound (Photo: helloBARK!)

The Innocent Hound offer their four recipes in 3kg bags at a price of £40 on their website. If you opt to sign up to their subscription plan, you’ll save 5% – so each bag will cost £38.

There’s free postage on order over £25 to mainland UK. Delivery will usually take 2-3 days.

Our Verdict

The Innocent Hound (Photo: helloBARK!)

The Innocent Hound (Photo: helloBARK!)

I was sent the full range to try on my two picky Alaskan Klee Kai dogs.

They loved The Innocent Hound’s air-dried raw dog food. As I feed my dogs a different brand of food, I used The Innocent Hound as training treats and for scavenger hunts around my garden and home.

I did mix some of The Innocent Hound into their regular food and they appeared to really enjoy the extra flavour provided by the air-dried raw dog food.

As someone who cares about the environment and sustainability, I liked that The Innocent Hound source their ingredients from within the UK.

What Are Customers Saying?

The Innocent Hound (Photo: helloBARK!)

The Innocent Hound (Photo: helloBARK!)

I couldn’t find any reviews of The Innocent Pet on an independent review website. However, they do display customer reviews under each recipe so you can see what dog owners who’ve tried their air-dried food think of it.

Mandy was delighted with the impact of the food on her Cocker Spaniel’s quality of life.

Our Cocker Spaniel has always had trouble with allergies and itchy skin, so we decided to give the air dried food a go. Wish we had changed to this food sooner! He is happy, no itching and gobbles every dinner down! The packaging is great being all recyclable. Well done innocent pet!

Caroline says her Jackchi loves The Innocent Hound.

I used to have a very fussy Jackchi eater always food left in her bowl. Since changing to the innocent hound her bowl is always empty. Money well spent. Very happy!

Barbara gave a rave review based upon her experience with her toy Poodle dog.

My four-year-old toy Poodle has always been a fussy eater but I didn’t realise it was because he was allergic to all the food I was giving him even though it was good quality. I put him on hypoallergenic and then discovered Innocent Hound and have never in his life seen him enjoy any treats and main menu food like the Lamb casserole and be so well. He will be eating happily for a long time now.

Any Negatives?

The Innocent Hound don’t currently offer a tailored meal plan to meet your dog’s specific needs. This is something that some dog owners might like, especially if they’ve got a fussy eater. Having said that, they do provide a thorough feeding guide.

Having spoken to a lot of dog owners, some prefer meals that are pre-portioned in meal pouches. This means feeding your dog is hassle free as you simple rip and serve. However, every dog owner has different priorities. The fact that The Innocent Hound use quality British ingredients might be enough to override any other considerations.

Is This The Best Dog Food Delivery Company?

If you’re looking to make the switch air-dried raw dog food, you won’t go wrong with The Innocent Hound. They’ve got a good range of recipes to cater to different dogs.

I personally prefer fresh dog meals that are stored in my freezer before I defrost and serve to my Alaskan Klee Kai. However, I was pleasantly surprised by their reaction to the Innocent Hound’s complete meals.

It’s clear their food is tasty and high quality.

You can check out our updated guide to the best dog good delivery options in the UK right now.

RELATED: The three best dog food options for picky eaters in UK

Anything Else To Consider?

It’s a good idea to speak to your vet before you make a change to your dog’s diet. They can offer guidance on how to make a successful transition without upsetting your canine companion’s tummy.

The Innocent Hound recommend providing fresh water with every serving of their food. The food should be stored in a cool, dry place.

The Innocent Pet provide a range of puppy food and training treats if you’re interested in learning more about their dog food options. To find out more, click here.

The Innocent Hound Conclusion – Our Final Thoughts

The Innocent Hound (Photo: helloBARK!)

The Innocent Hound (Photo: helloBARK!)

We’ve reached the end of our review of The Innocent Hound dog food.

They create air-dried raw dog food recipes using high quality British ingredients. Cooked gently, the food retains all its nutritional goodness.

My Alaskan Klee Kai really enjoyed their Innocent Hound samples and the customer reviews are glowing of The Innocent Hound range.

The Innocent Hound are a good option for pet parents who are looking to switch to air-dried raw dog food.