Smalls Cat Food Review

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By helloBARK!
Updated on 19 November 2020

Have you stopped to think about what goes into your cat’s food?

You may have got into the routine of buying your kitty regular store-bought pet food without a second thought.

Some traditional cat food brands will use unwanted additives, fillers and nasties in their food or use ambiguous labels on their packaging.

In the past few years, there’s been a growing shift towards feeding our cats and pets fresh food to promote and protect their long-term health.

These meals are usually tailored to each cat’s specific needs, whether your furry friend is just a kitty, a young adult or a senior cat.

Smalls is a company based in the USA that are creating healthy and real food recipes to allow pet owners to feed their feline friends the very best in fresh food.


In this review, we’re going to take a look at how Smalls create their custom cat food, what ingredients are used, what customers are saying about their fresh meals and give our verdict.

Editor's note: The content on this website is meant to be informative in nature, but it should not be taken as veterinary, medical or professional advice. The content of our articles does not constitute veterinary advice. It’s always best to speak with your vet or a certified pet nutritionist before making any changes to your pet's diet or feeding routine.

Smalls – The Basics


Smalls customised and fresh cat food (Photo:

Smalls customised and fresh cat food (Photo:

Smalls are on a mission to elevate the food that Americans feed their cats.

This pet food company believe that cat health starts with the owner and we’ve got a duty of care to ensure our feline friends are getting the very best in pet nutrition.

Smalls only use the best natural ingredients in their recipes to guarantee quality and safety. Their website explains that if it’s not good enough for us to eat, it’s not good enough for our feline family.

Therefore Smalls use human-grade fresh food, which include high quality meat and a tiny bit of green vegetables.

Their meals are created with the help of vets and are gently cooked to retain their nutritious goodness.

You cat’s meals will be tailored to their specific needs based upon the details entered by pet parents in the initial sign-up questionnaire on their website.

Smalls will deliver your cat’s food direct to your door in eco-friendly packaging so you can permanently cross cat food off your weekly shopping list.

We love that Smalls have a sustainable approach to their business, using 100% recyclable materials as well as corn styrofoam that will dissolve with water in your sink.

Smalls write on their website that they’re convinced you’ll see some benefits within a few months if you make the switch to their fresh cat food, including fresher breath, less smell litter box, shiny coats, fewer hairballs and more energy.

While these claims sound great, let’s take a closer look at how it all works.

How Smalls Works

Smalls customised and fresh cat food (Photo:

Smalls customised and fresh cat food (Photo:

When you land on their website, Smalls will ask you to fill out a simple questionnaire to get started with the ordering process.

You’ll be required to enter your cat’s name, their age, their build, their current food source and your budget before the offer a variety of plans.

Cat owners will be able to choose whether they want to stick to a freeze-dried raw food, simply cooked kibble or a combination of fresh food with raw kibble.

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You don’t have to rush into a commitment. You can try a sampler box that will be shipped to your door. In doing so, you can see whether your cat will take to these fresh meals.

If you get a sense for what type of food you cat likes once you’ve tried their sampler pack, you can work with the Smalls Cat Concierge team to figure out the best plan for your kitty.

They also offer a money back guarantee. So if you cat doesn’t like Smalls, they’ll refund you if your cat won’t eat it.


Smalls offer a variety of different options with their fresh cat food range.

Your cat can enjoy ground bird, smooth bird, ground cow, smooth cow, ground fish and smooth fish.

Smalls will suggest a number of meal plans based upon each individual cat, so it can vary. For instance, once I provided details about my cats, they suggested either Premium Dry Plan (made up of 100% freeze-dried raw diet), Balanced Dry Plan (a mix of freeze-dried raw and simply cooked kibble) or Healthiest and Convenient Plan (a mainly fresh food diet combined with raw kibble).

Having done further research, I noted that Smalls also offer a Total Moisture Plan (complete fresh food diet), Balanced Moisture Plan (main fresh food with some kibble), Balanced Convenient Plan (balanced diet of fresh and freeze-dried raw), Premium Convenience Plan (balanced diet of fresh and freeze-dried raw).

If you need help deciding upon a meal plan for your cat, Smalls suggest pet owners give them a call so you can work together with their team of advisors.

Meal Preparation

Feeding Smalls couldn’t be easier. Your cat’s fresh food will be stored in meal pouches which will need to be kept in the freezer upon delivery. Of course you’ll need to defrost a couple in your fridge for the immediate days after you receive your first order.

When it comes to mealtime, you simply open the meal pouch and pour directly in your cat’s bowl. It’s hassle free!

If you opt for their Premium Freeze-Dried or Essential Kibble options, the food can be stored in their bags but will need to be consumed within 30 days of opening.

Price And Delivery

Smalls customised and fresh cat food (Photo:

Smalls customised and fresh cat food (Photo:

Your Smalls price will be individual to you. Smalls will tailor their recipes to meet your cat’s specific needs. For example, it would cost from $1.75 to $3 a day to feed my two cats (who are three-year old American Shorthaired cats) depending on what suggested mean plan I opted to sign up for.

One of the standout things about Smalls is their eco-friendly approach to their business. They write on their website that their packaging is 100% recyclable. Smalls use insulation that is made of corn styrofoam and can be washed down the sink.

Smalls can deliver within continental USA (so not to Hawaii or Alaska).

What Are Customers Saying?

Smalls gets 4.7 stars out of 5 based upon 200 reviews on independent review website Trustpilot.

Mary gave this fresh cat food delivery service a glowing five-star review.

Smalls service is so convenient, it ships fast, the food is so fresh and my kitten loves it!! They have so many options to choose from to customize it. I feel so much better feeding my kitten with food that is so fresh and natural rather than the store brand food I was using.

Clement revealed that she saw the benefits for her kitty compared to other cats fostered by her friend who were eating canned food.

My kitten really loves Smalls! I switched her on Smalls when I got her two other brothers adopted by a friend (I was fostering). After two months, I really see the benefits on my kitten, compare to her brothers, still on can food. The fur of my kitten is way more shiny and soft, her mouth doesn’t smell at all, and no smell anymore in the litter!

RELATED: The three best fresh cat food delivery companies in the USA

Hanna was impressed with her first Smalls sampler box.

The Smalls trial package is INSANELY huge and offers a wide variety. It comes packaged as professionally as human food, just as any subscription to Hello Fresh or another meal subscription would for people. I’ll admit my kitties are not wild about the food, but as one has a tendency to overeat, I think this has been good for her. She seems to have leveled out her eating patterns and stopped eating out of boredom. The nutritional value of Smalls is what had me pursue them in the first place.

Any Negatives?

Smalls customised and fresh cat food (Photo:

Smalls customised and fresh cat food (Photo:

Smalls offer a premium service so their cat food does cost a little more than your traditional types of pet food. So be prepared to delve a little deeper into your pockets.

During my research, I did note that some cat owners had issues opening the wet food meal pouches with just their hands, requiring a scissors to cut it open.

Our Verdict

Smalls customised and fresh cat food (Photo:

Smalls customised and fresh cat food (Photo:

My cats Marco and Polo did enjoy their Smalls sampler pack. Polo, in particular, appeared to really relish his new fresh food. Marco, on the other hand, required a little longer to transition onto Smalls’ meals.

I was really impressed with the presentation of my first Smalls box. The box arrived undamaged, the insulation did a great job of keeping their food chilled and packets were also neatly packed away.

As someone who cares deeply about the environment, I appreciated the fact that Smalls use 100% recyclable packaging and the corn styrofoam insulation can be dissolved down the sink.

Is This The Best Cat Food Delivery Service?

Smalls customised and fresh cat food (Photo:

Smalls customised and fresh cat food (Photo:

Having reviewed a number of different fresh cat food delivery services, I was really impressed with Smalls and their approach to feeding American kitties in an innovative way.

I would consider Smalls to be one of the leading options in the cat food delivery market at the moment.

They’ve got an unrivaled range of fresh food options for cats, while Smalls have an eco-friendly approach to their business.

You can see our updated cat food delivery guide via the link below.

RELATED: The three best fresh cat food delivery companies in the USA

Anything Else To Consider?

I always recommend that pet owners speak to their vet before making a change to their cat’s diet. It’s a good idea to learn about how to successfully complete the transition. If you make the switch too fast, you could cause digestive issues.

Please remember that this article doesn’t constitute professional or veterinarian advice. If you have any questions you should speak to your cat’s vet.

You can also give the Smalls Cat Concierge team a call.

Smalls Conclusion – Our Final Thoughts

Smalls customised and fresh cat food (Photo:

Smalls customised and fresh cat food (Photo:

We’ve reached the end of our reviews of Smalls fresh cat food.

They’re a cat food delivery company that are offering American pet owners a wide variety of options when it comes to feeding their feline friends.

If you want to freshen up your cat’s diet and move away from store-bought food, Smalls have a range of different meal types, such as fresh food (wet food), Premium Freeze-Dried and Customised Kibble.

They’ll tailor their recipes to meet your cat’s specific needs so you can have peace of mind that your feline friend is getting all the nutrients and proteins required to live a happy and fulfilled life.

Cat owners who are environmentally conscious will be happy that Smalls have adapted an eco-friendly approach to their service – too.

Don’t forget you can get 25% off your first Smalls service by clicking here.

best cat food delivery
We've picked out three of the best cat food delivery companies looking to provide cats with a balanced, complete and natural diet