Have you decided it’s time to feed your dog balanced, complete and healthy pet food?
You may have gotten into the habit of buying your dog’s food at your local supermarket or pet store during your weekly shop.
But have you taken a look at the ingredients in your canine companion’s food? They can often use additives, preservatives or other nasties in store-bought dry or wet food.
My dogs suffered digestive issues when I fed them regular dog food before I learned about food intolerances and opted to make the switch to dog food companies that make customised meals.
If you like the idea of dry food as opposed to fresh meals, raw pet food or wet food, you’ll want to hear about Pure Pet Food and Tails.
They’re two of the leading tailored dry dog food companies in the UK, providing British parents with the option to feed fresh meals to their dogs.
Editor's note: The content on this website is meant to be informative in nature, but it should not be taken as veterinary, medical or professional advice. The content of our articles does not constitute veterinary advice. It’s always best to speak with your vet or a certified pet nutritionist before making any changes to your pet's diet or feeding routine.
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Pure Pet Food – The Basics
Pure Pet Food are creating natural food to promote healthy and long lives for our beloved furry friends that are created by nutritionists and approved by vets.
This Yorkshire-based company use air-dried dog food made with natural ingredients and personalized to meet your pet’s specific needs.
They only use human-grade ingredients so you can have peace of mind that your dog is getting the very best in nutrition.
By gently air drying their 100% natural, human-grade ingredients, Pure Pet Food are removing moisture and locking in all the nutritional goodness.
Once you’ve provided key details about your four-legged friend, Pure Pet Food can customize their meals to ensure they remain balanced and complete.
You can enjoy the ultimate convenience of your custom dry dog food being shipped direct to your door so you won’t have to pick up pet food at the supermarket or pet store ever again.
To prepare your dog’s Pure Pet Food meals, you simply add water to create a healthy, wholesome and grain-free meal.
Pure Pet Food have an eco-friendly approach and provide a stamped envelope so you can send back your dog food bags once you’ve collected five so they can recycle them.
Tails – The Basics
Tails are a dog food company that provide a range of custom meals for canine companions in the UK.
They want to deliver the best nutrition direct to your dog so British dog owners can enjoy a whole new way of feeding your canine companion.
Tails will create a unique kibble way made specifically for your dog, perfectly balancing their meals with meat, vegetables and minerals with zero nasties.
Their website explains that their Tails meals are created alongside their team of vets, nutritionists and their special algorithm.
Tails really emphasise the customised element of their meals, explaining that they can create a million different combinations to meet every dog’s specific requirements.
By filling out their questionnaire, Tails can customise their meals to meet your dog’s needs before your dog’s fresh kibble is shipped direct to your door.
Tails provide a deconstructed scooper that pet parents will be required to put together to ensure that they can get the portion size just right for their dog.
While Tails are best known for their baked custom kibble, they also offer a range of wet food, biscuits and treats.
Things To Consider When Picking Dog Food Delivery
If you’re thinking about signing up to a customised dog meals from a dog food delivery company, here are some other things to consider before you make a decision.
• Ingredients – If you’re signing up to a dog food delivery company, you want to be sure your canine companion is getting the very best in pet nutrition. They only use high quality ingredients that meet human standards.
• Customized – One of the benefits of dog food delivery companies is that they can tailor their meals to meet your pup’s specific needs depending on whether they need to lose weight, gain weight or simply maintain.
• Recipe Variety – For pet parents with fussy eaters like me, you’ll appreciate the importance of having a range of recipes so you can keep your dogs guessing about what protein source will be on the plate.
• Expert Input – You can have complete peace of mind knowing that dog food delivery companies use experienced nutritionists and veterinarians.
• Packaging and Preparation – These dog food delivery companies will take every step necessary to protect your pup’s food. It’s important that the meals are easy to prepare seeing as you’re paying for the convenience of customized dog food.
• Ordering Experience – We’re not all tech whizzes so it’s important that dog food delivery companies have websites that are easy to use so you don’t get bogged down in too much detail.
• Price – While you should be prepared to pay a little extra for these tailored dog meals, you shouldn’t have to pay over the odds. So we make sure dog food delivery companies provide good value.
• Delivery schedule – Most dog food delivery companies will be flexible when it comes to deliveries and subscriptions so you won’t have to pay over the odds.
Pure Pet Food vs Tails – Our Recommendation
We’ve reached the key part of our comparison article. Who do we recommend: Pure Pet Food or Tails?
Having tested both dog food delivery companies on my Alaskan Klee Kai, I personally prefer Pure Pet Food.
I really like that Pure Pet Food use high quality ingredients in their meals so I knew my dogs were eating human-grade food.
My first delivery was full of personal touches that made me feel part of the Pure Pet Food family. They even have balls for your dogs!
Pure Pet Food have a unique way of cooking their ingredients using the air-dried method but I like that I can add water to their food effectively making it wet pet food.
My dogs really liked the texture and I was able to play around with how much water I added to find a consistency that my dogs really liked.
My Klee Kai are usually picky dogs that take their time with their food. However, they wolfed down their Pure Pet Food meals without hesitation, which was great to see!
Unlike some dog food delivery companies, Pure Pet Food’s air-dried food can easily be stored in your cupboard so they don’t take up lots of room in your freezer or fridge.
As a pet owner who cares about the environment, I was delighted that Pure Pet Food offer the ability to return your dog food bags once you’ve collected five free of charge.
Having said that, Tails do a great job and their food is made using high quality ingredients and tailored to your dog’s requirements. I found that my dogs won’t overly motivated to eat their Tails meals but I’ve got extremely picky eaters.
I must commend their customer service team who went above and beyond to find a recipe that my dogs would get really excited about but it didn’t quite happen.
So I recommend Pure Pet Food as my preferred choice but you won’t go too far wrong by choosing either dog food delivery company.
What are customers saying about Pure Pet Food and Tails?
Pure Pet Food get an average rating of 4.8 stars out of 5 based upon over 1,200 reviews on independent review website Trustpilot (at the time of writing).
John revealed that his dog’s stomach issues have cleared up after making the switch to Pure Pet Food.
Our puppy was previously fed on kibble but always had problems with loose stools. After some research, we gave Pure Wholesome Chicken a try and from the first feeds those issues were resolved. She still loves it and it’s gone in a couple of minutes every time.
Denise is over the moon to see her Cockapoo enjoy Pure Pet Food’s meals.
My 18 month old Cockapoo would only eat kibble if something was mixed with it, tried lots of different brands and flavours that people recommend but he would only eat it for a week or two then not touch it. Tried the leave food down and he’ll eat when he’s hungry but he would go in the garden and eat grass to be sick rather than eat kibble. Happier on wet food but only from trays not tinned, so when I say fussy he is very fussy! None of this I thought healthy so when I saw an advert for Pure I thought I would give it a try and the change was instant. He has eaten every meal as soon as it’s put down and seems to actually enjoy it.
Tails get 4.8 stars out of 5 based upon over 20,000 reviews on Trustpilot.
A customer with a dog who suffers from pancreatitis was impressed:
Freddie has Pancreatitis so has to be careful what he eats. He is also fussy foodie he says that out of all the foods he’s tried this one gets his vote. He has no problems with his mix.
A pet parent with a senior Golden Retriever revealed the level of care Tails provide:
I have a senior golden retriever who had been taken poorly and due to this had lost weight and looking a bit sad! Tails helped by taking the details of her vets visit and her diet. I was then referred to a nutritionist who called me with advice and what she thought was needed to get her weight back. She is looking much better putting on weight and back to her bouncy self.
Do Pure Pet Food Or Tails Have A Coupon Code Or Discount?
At the time of writing, we don’t have an exclusive Pure Pet Food offer. However, you can get 50% off your first box when you land on their website. To avail of this offer, simply click here.
To get a Tails discount, enter the coupon code KLEEKAI at the checkout to try their customised dog food for four weeks without paying a penny.
Anything Else To Consider?
If you’re thinking about making the switch to Pure Pet Food or Tails, we recommend that you speak to your vet before start to transition onto a new type of pet food.
Sometimes dogs can suffer from upset tummies or digestive issues if you make the transition too quickly. Your vet can offer guidance on how to smoothly do it.
Both Pure Pet Food and Tails provide guidance on how to make the transition, providing recommended portions for the first two weeks or so until the process is complete.
Wrapping Things Up – Final Thoughts
We’ve reached the end of our Pure Pet Food and Tails comparison article.
They’re two dog food delivery companies operating in the UK who are looking to provide a fresh and healthy alternative to the traditional pet food brands.
While there are positives to both pet food companies, I consider Pure Pet Food to be a slightly superior option based upon trying both brands on my Alaskan Klee Kai.
I really liked the family feel to Pure Pet Food with lots of information about their dog food provided in your initial delivery of their air-dried dog food.
It was great to read about the benefits of air-dried dog food. I liked that you have to mix the dry food with a drop of water to create a wet food option that is full of top notch ingredients.
My dogs polished off their Pure Pet Food meals without hesitation, which is a ringing endorsement given my Klee Kai are notoriously picky where their food is concerned.
During my research, I noticed that a lot of dog owners who have pups that struggle with pancreatitis have enjoyed success with Pure Pet Food’s meals.
Having said all that, you won’t go wrong if you opt for Tails because their meals are tailored to your dog’s needs and they only use fresh ingredients in recipes formulated by vets.
While Pure Pet Food is my top pick, you won’t go wrong either either company.