There are an array of fresh dog food options for pet parents in the UK.
For dog owners who want to shift their canine’s diet into the 21st century, there’s no shortage of balanced and complete dog food options.
You don’t need to feed your dog store-bought food that may contain additives and nasties unlike these custom and fresh pet food.
It’s encouraging that these dog food delivery companies only use high-quality ingredients to ensure your pup gets all the minerals and vitamins required for a healthy lifestyle.
Pure Pet Food and Lily’s Kitchen are two British companies who are providing dog owners with balanced, complete and fresh meals to promote a happy and healthy life.
In this article, we’ll take a look at how each company works, what recipes they have to offer, what customers are saying about their food and provide our verdict.
Editor's note: The content on this website is meant to be informative in nature, but it should not be taken as veterinary, medical or professional advice. The content of our articles does not constitute veterinary advice. It’s always best to speak with your vet or a certified pet nutritionist before making any changes to your pet's diet or feeding routine.
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Pure Pet Food – The Basics
Pure Pet Food are offering fresh natural food to promote a long and healthy life for British dogs, according to their website.
This Yorkshire-based company use what is described as a non-destructive air-dried method to create their recipes, which means their human-grade ingredients retain their nutritious goodness and moisture is removed.
Pure Pet Food will require some key details about your dog so this British company tailor your canine’s meals to meet their specific needs. Their questionnaire is detailed and thorough so they really get to know your dog.
Once they know a little bit more about your canine companion, they’ll tailor their meals to your dog. They’ll provide a custom feeding guide so you can get the portions just right.
Pure Pet Food offer a wide range of protein sources from chicken, turkey, duck, fish and beef. So there really is something even for the pickiest eaters.
They’ll ship your balanced and complete food approved by vets direct to your doorstep. Pure Pet Food is easy to prepare – you just use the food scooper and water scooper provided to mix the air-dried food with the water before serving.
I like that Pure Pet Food use bags to store their food and you can send them back to the Yorkshire company once you’ve got five empty bags using the postage label provided.
Lily’s Kitchen – The Basics
Lily’s Kitchen have a simple mantra: proper food for pets.
This British company was founded out of necessity after Henrietta’s Border Terrier Lily fell ill. The end result was the creation of Lily’s Kitchen.
Their website explains that they’re still making delicious, quality recipes using whole ingredients made by the principles that started it all.
You may have spotted Lily’s Kitchen at your local supermarket or your local pet store. Unlike some traditional dog food brands, Lily’s Kitchen use wholesome ingredients in their food.
Lily’s Kitchen have adapted with the times and they offer pet parents the chance to sign up to their subscription service to make feeding your dog proper food a lot easier.
They’ve made signing up to a subscription plan simple: shop online, choose your subscription, checkout and then sit back and wait for your order.
You can select recipes depending on whether you want beef, chicken, duck, goose, lamb, fish, pheasant, pork, turkey, venison and wild boar. They’ve got meals for puppies, adults and senior dogs.
While Lily’s Kitchen offer food for three different age groups, it isn’t customized beyond that. So you won’t get the same tailored dog food as Pure Pet Food.
Things To Consider When Picking Dog Food Delivery
Here are some of the things I look for when I decide upon a dog food delivery company.
• Ingredients – It’s important that dog food delivery companies use high quality ingredients to ensure your pup is getting the best in pet nutrition.
• Recipe variety – If you’ve got picky eaters like me, it’s great to have a variety of different recipes to ensure your dog can have a number of protein sources to keep them guessing at mealtime.
• Expert input – We like to see the fingerprints of vets and pet nutritionists over these meals to ensure your dog is getting balanced and complete custom dog food.
• Ordering Experience – Not everyone is tech savvy so it’s important that you can order your dog food easily without any confusion.
• Preparation – If you’re willing to pay a little more for your dog’s tailored food, you want the experience of feeding your furry friend to be easy and smooth.
• Price – While you should expect to pay a little more for your custom dog food, it’s important that you don’t pay over the odds especially as a lot of people are struggling financially in these uncertain times.
• Reliable deliveries – If you’ve put your faith in a dog food delivery company, it’s important that these companies deliver your pup’s food on time.
• Sustainability – As a dog owner who cares about the environment, it’s vital that these dog food delivery companies operate in an environmentally friendly and sustainable way.
Pure Pet Food vs Lily’s Kitchen – Our Recommendation
We’re at the key part of this comparison article.
While we like both of these companies, Pure Pet Food is our preferred pick.
I really like that Pure Pet Food use a gentle air-dried method to ensure their human ingredients retain all their nutritional goodness.
They create their vet-approved recipes in their kitchen in Yorkshire that meet human food standards so you know that your dogs are getting the very best in dog food.
I was impressed with Pure Pet Food’s thorough sign-up questionnaire, taking care to find out all the key details about your dog to ensure they can tailor your pup’s meals.
Once your food arrives, it’s easy to create the meals. You just add the air-dried food to water before you serve. My dogs loved the food even though they’re notoriously picky eaters.
I care about the environment so I love that Pure Pet Food provide a prepaid envelope so you can send back your empty recyclable bags once you’ve collected five.
Having said that, Lily’s Kitchen still do a great job so you won’t go too far wrong by selecting this company but I believe Pure Pet Food has a slight edge.
What Are Customers Saying About Pure Pet Food and Lily’s Kitchen?
Pure Pet Food get an average rating of 4.8 stars out of 5 based upon over 1,200 reviews on independent review website Trustpilot (at the time of writing).
Selena was delighted to see the positive impact of these meals on her Whippet Bettie.
Our 7 month old whippet Bettie loves her Pure food. She licks the bowl clean every single time which is testament to quality and recipe, and makes the price point understandable. Customer service is also very quick and responsive.
Janette has started to feed her 14-year-old dog Molly these custom meals.
I’m so glad I tried Pure pet food, my dog Molly is almost 14 has a wheat allergy and delicate tum, she is also a really picky eater. From day one she has loved this food and I no longer have to treat her for itchy skin, her poo is 100% better and her coat is soft to touch. I only give her half the amount as this is more than enough for her in fact she has put a little bit of weight on, not too much she looks great.
Ray revealed that his fussy Cockapoo loves these tailored meals.
Our Cockapoo Poppy was a very fussy eater, who lost interest very quickly in the different brand of dog foods we tried her with along with upset tummy that normally followed.Since we tried Pure dog food she has never looked back, her appetite has returned and no more upset tummies.
Lily’s Kitchen get an average rating of 4.6 stars out of 5 based upon Trustpilot.
Jayne explained that her Shih Tzu loves Lily’s Kitchen.
My dog absolutely loves Lily’s Kitchen and we like the fact we know what is in the food. He tried the breakfast crunch for the first time and he always clears his bowl which is really good for a fussy Shih Tzu. Ordering was easy and the food was delivered quickly. We would definitely use again.
The owner of two Jack Russells explained why she’s willing to pay extra for Lily’s Kitchen:
I have used Lily’s Kitchen dog food for my two Jack Russells for many years. Both the wet food and the dry are excellent. ‘The Boys’ thrive on it. It is probably one of the more expensive dog foods but the quality is superb.
Howard explained some issues with deliveries.
The actual receipt of the order is still outstanding, arriving generally within 48 hours of ordering. However I notice that Lily’s, who used to deliver in very robust boxes – clearly more expensive then the general run of online deliveries but which ensured safe delivery of the product – have recently started using less robust boxes, one result of which is that the number of dented cans has risen dramatically.
Pure Pet Food or Lily’s Kitchen Coupon Code And Discounts
At the time of writing, we don’t have any exclusive offers for helloBARK! readers. We will update this article if we do get a special offer for our readership.
Having said that, Pure Pet Food are offering a site-wide offer of 50% off your first Pure Pet Food order. To avail of this offer, click here.
Anything Else To Consider?
If you’re thinking of making the switch to a dog food delivery company from a traditional dog food brand, you should speak to your vet about how to make the transition smoothly.
When pet parents make an immediate switch to a new pet food brand, they risk upsetting their dog’s stomach or creating some digestive issues. Your vet can provide guidance on how to complete the transition successfully.
Wrapping Things Up – Final Thoughts
We’ve reached the end of our comparison article on Pure Pet Food and Lily’s Kitchen.
Pure Pet Food standout in the dog food delivery market thanks to their air-dried method.
By gently air-drying their high quality ingredients, the food retains its nutritional integrity.
You can have peace of mind knowing that your dog is eating human-grade food that has been approved by vets.
Lily’s Kitchen are also striving to provide British pets with proper food.
They’ve got a new subscription service to make regular orders of their food seamless.
You won’t go too far wrong by ordering from either company but I believe Pure Pet Food is the superior option.