Have you ever considered what goes into your dog’s food?
You’d be forgiven for not paying close attention given it can be confusing and overwhelming when presented with lots of different dog food options.
Some traditional brands of dog food can have lots of additives, fillers and nasties in their food that are hidden in complicated labels.
However, dog owners in the UK have the option to go for balanced, complete and fresh meals that are tailored to meet your dog’s specific needs.
Pure Pet Food and Different Dog are two of the leading fresh dog food companies operating in the UK at the moment.
In this article, we’ll compare both dog food delivery companies, examining the ingredients that they use to create their recipes, what customers are saying and giving our verdict.
Editor's note: The content on this website is meant to be informative in nature, but it should not be taken as veterinary, medical or professional advice. The content of our articles does not constitute veterinary advice. It’s always best to speak with your vet or a certified pet nutritionist before making any changes to your pet's diet or feeding routine.
Jump To Section
Pure Pet Food – The Basics
Pure Pet Food are offering air-dried dog food for British canines.
Unlike some other fresh food companies that we’ve previously reviewed, Pure Pet Food use an air-dried method in order to lock in all the goodness and nutritional value of the human-grade ingredients used in their recipes.
Operating from their base in Yorkshire, Pure Pet Food create their recipes in a kitchen that meets human standards to ensure great care is taken to create your canine companion’s tailored dog food.
They offer an array of different recipes so you can have a choice of what protein source you’d like to feed your dog, whether it’s chicken, turkey, beef, lamb, duck or fish.
It’s worth nothing that Pure Pet Food will customize your dog’s food based upon the details entered by pet parents in their initial sign-up questionnaire.
While Pure Pet Food is air-dried food that comes in a bag, you’ll be required to add some water to the food in order to create your dog’s fresh meals.
Pure Pet Food will ship your dog’s food to your door so you won’t have to worry about picking up kibble at the supermarket ever again. This is particularly important amidst the coronavirus pandemic.
Finally, you can send back your Pure Pet Food bags once you’ve collected five free of charge in a pre-paid for envelope.
Different Dog – The Basics
Different Dog are fresh dog food company based in Shropshire.
Different Dog go the extra mile to make sure your canine companion is eating the freshest ingredients that are carefully cooked by their chefs to ensure a tasty meal for British pups.
Different Dog use high quality ingredients that are hand-cooked to create balanced and complete recipes to ensure they’re perfectly balanced.
By filling out their questionnaire and providing information about your pup, Different Dog can tailor their meals to meet your dog’s specific needs whether they need to gain weight or lose weight.
They’ll ship their meals direct to your doorstep to provide British pet parents with ultimate convenience in this crazy pandemic times.
Different Dog store their fresh dog food in trays that you can store in your fridge and freezer. When you open the tray, you’ll notice that your dog’s Different Dog food looks human grade like food.
Their new packaging is made from reclaimed and rapidly renewable sugarcane pulp – a by-product remaining after the juice has been extracted that would otherwise be burned. They’re microwave safe and are certified home compostable. All the rest of their delivery packing is either home compostable or recyclable.
Once warmed up, it smells great and my picky Alaskan Klee Kai loved their custom meals.
Things To Consider When Picking Dog Food Delivery
Here are some of the things that I look for when I take a look at dog food delivery companies.
• Ingredients – One of the benefits of making the switch to a dog food delivery company is that you can enjoy fresh meals made with high quality ingredients. You won’t find any hidden nasties in these custom meals.
• Recipe variety – If you’ve got picky eaters like my Alaskan Klee Kai, it’s important that these dog food delivery companies offer a variety of different protein sources.
• Expert input – You can have peace of mind knowing that your dog food has been created and tailored by experts, such as pet nutritionists and veterinarians.
• Ordering Experience – Not every dog owner is going to be a computer whizz, so it’s important that dog food delivery companies have websites that are easy to use.
• Preparation – If you’re paying extra for premium dog food from a dog food delivery company, you want the preparation process to be seamless. You don’t want to have to fuss around with weighing scales at mealtime.
• Price – While you can expect to pay a little extra for premium dog food, you shouldn’t pay over the odds for it. It’s important that it still represents value for money.
• Reliable deliveries – If you’re going to commit to a dog food delivery company, you want to be sure you can rely on their deliveries to arrive on time. You don’t want to run out of food.
• Sustainability – We love when dog food delivery companies adopt a sustainable approach to their dog food so that’s something we always look for.
Pure Pet Food vs Different Dog – Our Recommendation
We’ve reached the key part of the article: Pure Pet Food or Different Dog?
Pure Pet Food and Different Dog sent us samples to try on my extremely picky Alaskan Klee Kai. I can happily reveal that both brands passed the taste test – my dogs emptied their bowls when I trialled the respective brands for a number of weeks.
I believe Pure Pet Food have a slight edge on Different Dog for a number of reasons.
Pure Pet Food create customized recipes using natural and whole ingredients that are high quality and sourced from local suppliers. So there’s no doubt your dog is getting a fresh food diet.
I like that their meals are stored in bags that can be recycled. This is really space efficient and it was great that Pure Pet Food provide dog owners with the option to send back their empty bags.
While Pure Pet Food require pet parents to get stuck in by mixing the air-dried food with water, the process of creating your dog’s meals is simple and quick.
To feed my Alaskan Klee Kai dogs this air-dried food, Pure Pet Food quoted me £60 a month to provide meals for both of my dogs.
Different Dog put premium into premium fresh dog food but I was quoted significantly more than Pure Pet Food. To feed my two Mini Huskies their food cost twice as much. Different Dog quoted me £132 a month – that’s a difference of £72 a month!
I was really impressed with the appearance and taste of Different Dog’s meals and my dogs loved the huge variety that this Shropshire-based company offer.
The only issue that I had was fitting all their food trays in my freezer. Having said that, I love Different Dog’s sustainable approach to their business, so you can feed premium meals in a green way.
If money and freezer space isn’t an issue for you, go for Different Dog. However, if you’re on a budget and you prefer to be more economical with cupboard space, I recommend Pure Pet Food.
What Are Customers Saying About Pure Pet Food and Different Dog?
Pure Pet Food get an average rating of 4.8 stars out of 5 based upon over 1,200 reviews on independent review website Trustpilot (at the time of writing).
Sally revealed how Pure Pet Food has transformed her picky eater with a sensitive stomach.
After reading the reviews I did not quite believe this food could make such a difference. Autumn has always had a bit of a sensitive tummy and we tried so many different foods which made no difference. Pure food has transformed Autumn. She now does “normal” poo instead of always being runny and she loved the food.
Pamela explained the difference Pure Pet Food’s meals have had on her Labrador.
Harvey is about to start on his third bag of Chicken Dinner. He absolutely loves it and it has made an enormous difference to his health since we switched him onto Pure Pet Food, because he was allergic to so many things, both food-related and other. Before, he was constantly scratching and very prone to minor tummy upsets and flatulence, which we used to put down to the fact that, as a Labrador, he eats anything and everything, the smellier the better. However now he is on Pure his tummy seems able to cope with his ‘snacks’. He no longer scratches all the time and he is such a happy, healthy dog.
Jacki is delighted with her dog Dolly’s transformation thanks to Pure.
Pure has been fantastic for my rescue Staffie Dolly. She arrived with allergies and anxiety. We changed her food over to Pure and have been able to stop the numerous medications that she was on. She has been with us for two years and we were really at a loss to know how to help her – the Vet had even suggested having her put to sleep. The Support Staff at Pure helped me to introduce the food gradually and it has proved much more than we could ever have expected. No medication now at all and a much more settled girl. She is shiny of coat and disposition! Wonderful!
Different Dog also get 4.8 stars out of 5 on independent review website Trustpilot (at the time of writing).
Barbara gave Different Dog a glowing review on their website.
I had reservations as Minnie has never eaten veg, and thought I would probably end up giving it away. The day it arrived I defrosted a tub of the braised beef recipe, Minnie cleared the plate, she has continued to do so ever since. It doesn’t upset her sensitive tummy and her poos are perfect, which is a good sign that the food is right for her. I find it is good value for money too, I doubt I could prepare food like it any cheaper and it saves me the hassle. I also love the recyclable tubs and packaging, especially the wool inserts that I can give to my ferrets for warmth.
Jones was delighted to see her picky eater gobble down his meals.
I have a very fussy puppy who has turned his nose up at so many types and brands of dog food. However, he seems to be enjoying different dog so far, and if he is happy then I am happy, so will continue to order this for him. A great range of meals to choose from too so i feel I am giving him a nice variety and not the same food each day.
Geoffrey highlighted Different Dog’s impressive menu of recipes.
I found the choice of menu very impressive. The food was delivered very quickly and so far Alfie seems to be getting on with it. Same price as a previous supplier I was using but Alfie had gone off their food, Different Dog meals are of comparable quality but have a greater choice.
Pure Pet Food or Different Dog Coupon Code And Discounts
We contacted both companies to see if they had a discount to offer our readers at this time.
Different Dog are offering new pet parents the chance to get £10 off your first Different Dog box when you enter HELLOBARKCC10 at the checkout. To avail of this offer, click here.
Pure Pet Food don’t have a discount for new customers at this time but we will keep you posted if this changes.
Anything Else To Consider?
If you’re thinking about making the switch to Pure Pet Food or Different Dog, you should consider speaking to your vet to learn more about the transition process.
It’s important that you don’t make the switch too fast otherwise you could risk upsetting your pup’s stomach. Usually it’s advisable to make the switch slowly.
Pure Pet Food and Different Dog provide a lot of material on how to make the transition to their food from your dog’s current brand of dog food.
Wrapping Things Up – Final Thoughts
We’ve reached the end of our Pure Pet Food and Different Dog comparison article.
Pure Pet Food offer air-dried dog food that is made of fresh and natural ingredients. They can tailor your dog’s food to meet their specific needs so your dog gets just the right amount in their bowl.
While you’re required to add some air-dried food to water, you’re provided clear and easy instructions to ensure you don’t overfeed your canine companions.
Their food is competitively priced within the dog food market and their recyclable bags can be stored in the cupboard out of the way.
Different Dog have an unrivaled menu so you’ll usually have 10 different recipes that dog owners can feed to their pups.
Their food is human grade and smells great so even the pickiest pups will enjoy their custom-made food.
However, they’re significantly more expensive and you’ll have to be clever about how you use your freezer space to store their meals.