Just Right by Purina Review

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By helloBARK!
Updated on 23 January 2023

Have you considered tailored kibble for your dog?

You may have got into the habit of buying your dog store-bought kibble without really thinking about what goes into your canine’s food.

It’s not always clear whether dry food for dogs available in your local pet store or supermarket uses unwanted additives or nasties.

However, there’s a growing shift towards tailored kibble which is provided by a variety of different companies in the USA.

Website: justrightpetfood.com

In this article, we’re going to take a look at Just Right by Purina, who are a brand you’ve probably encountered before.

We’ll take a look at their approach to dry food, the recipes on offer and what customers have to say about Just Right.

Editor's note: The content on this website is meant to be informative in nature, but it should not be taken as veterinary, medical or professional advice. The content of our articles does not constitute veterinary advice. It’s always best to speak with your vet or a certified pet nutritionist before making any changes to your pet's diet or feeding routine.

Just Right – The Basics

Rufferwear's Quencher bowl (Photo: Ruffwear)

Rufferwear’s Quencher bowl (Photo: Ruffwear)

Just Right believe that the best solutions to dog food are personalized.

They ask pet parents to spend five minutes filling out their sign-up questionnaire so they can get key information to tailor their food to meet your four-legged companion’s needs.

Just Right outline on their website that the best food for your dog should combine nutritional expertise with your personal knowledge and experience.

They’ve got a variety of recipes so you can select the type of protein that you believe your dog will prefer.

best dry food for dogs
We've picked out six great dry food options for dogs to help you keep your pets motivated at mealtime

Just Right explain online that they only use purposeful, natural ingredients plus vitamins and minerals in the tailored dry food.

You won’t find any animal by-products and no artificial colors, flavors or preservatives, so you can have peace of mind that your dog is getting a complete and balanced diet.

They also provide an option to go grain-free following feedback from dog owners who have signed up to Just Right’s meals., bee

Just Right have a team of experts, ranging from nutritionists to manufacturing and food safety supervisors, to formulate their meals.

How Just Right Works

You’ll be required to create your dog’s profile to start the process, covering basics such as breed, age as well as uploading a picture.

Just Right will ask for further details about your four-legged companion, including nutritional needs and preferences to help create the perfect meal.

Once you’ve filled out their extensive questionnaire, Just Right will come up with a customized meal plan for your furry pooch.

RELATED: The six best tailored dry food options for dogs

The next step involved Just Right shipping your dog’s meals direct to your door, with feeding instructions inside to guide you through the process.

You won’t have to worry about heading to the pet store or supermarkets ever again given you can reorder their food automatically.


Just Right by Purina offer three different recipes: salmon, beef, lamb and chicken. When you select which protein source you’d like your dog to have, Purina provide a detailed insight into how the three key ingredients will benefit your dog.

For example, when I selected Salmon, Purina complimented it with barley and dried egg. They explained the barley will help to provide my four-legged friend with lasting energy, while the dried egg will keep my pup’s skin and coat healthy.

While their meals are comprised of more than just a protein source and two other ingredients, each recipe includes an array of vitamin supplements.

Here’s what Just Right have to say about their ingredients on their website:

Any ingredient supplier that works with us must pass a rigorous set of standards to even be considered. During multi-step audit, we evaluate everything from the supplier’s safety and sanitation practices to the ingredients themselves when we test them at our own labs. Are the ingredients safe? Do they live up to our nutrition specifications? Only the best make suppliers the cut.

Meal Preparation

Your Just Right meals will arrive with your dog’s photo on the front of the bag. This is a nice, personal touch that will make you feel part of the Just Right family.

There’ll be a feeding guideline included in the box which you’ll need to follow to ensure you get the portions right. If you need further assistance, you can contact their customer service team.

Price And Delivery

Just Right provide a premium service for pet parents so you should be prepared to pay a little more than traditional dry food for dog at the pet store or supermarket.

Feeding my Alaskan Klee Kai Just Right by Purina would cost me $37.99 a month. That’s more expensive than some other tailored dry food options that I’ve reviewed.

If you value convenience and efficiency, Just Right is for you. They’ll deliver your dog food direct to your door. You can set up automatic orders so you won’t have to worry about sorting out your dog’s kibble ever again.

What Are Customers Saying?

While we couldn’t find an independent website hosting reviews of Just Right, Purina have a section on their website full of customer testimonials. There’s no rating attached to the reviews but they’re all positive.

Howard revealed that his Cavalier King Charles Spaniel loves the food.

He tucks his head into his bowl & in a minute it’s clean. His coat is in better condition & he’s having a great life!

Linda explained how Scratch is now food motivated thanks to Just Right.

He picked right past the old brand & ate Just Right from the start! Guess he is just the right guy eating just the right food with a blindingly shiny coat.

Amanda has seen a positive change in her dog Bella after making the switch to Just Right.

Bella loves her Just Right by Purina Blend! She’s been eating it now for two weeks and we have noticed a nice change in her coat & her digestion.

Any Negatives?

Just Right by Purina don’t put their customised kibble in pre portioned packaging. While this isn’t a big issue, we do find it the most convenient way to feed dogs.

Having read through Just Right’s website, they disclose that they do source a limited amount of ingredients from China, primarily important vitamin and mineral supplements that are not commonly available from other countries in the quantities they need.

Is This The Best Dry Food For Dogs?

Just Right is a great dry food option for your dog if you’re looking to feed your canine companion kibble tailored to meet their specific needs.

They’re slightly more expensive than some of the other kibble options that we’ve reviewed on the website, but they are a good choice overall.

If you’d like to see our top-rated dry food for dogs, you can check out our ultimate guide to customised kibble below.

RELATED: The six best tailored dry food options for dogs

Anything Else To Consider?

Just Right explain on their website that their food doesn’t contain organic ingredients at the moment.

They offer some useful advice on how to make the transition to Just Right if you opt to make the switch.

Please allow 7-10 days to ease the transition from your dog’s current food. When switching your dog’s food, each day simply feed a little less of the previous food and a little more Just Right by Purina until you’re feeding Just Right exclusively. This gradual transition will help avoid dietary upsets.

Conclusion – Our Final Thoughts

We’ve reached the end of our review of Just Right.

They’re a good option for pet parents who are looking to feed their dogs customised kibble.

You can have peace of mind knowing that your canine companion is getting a complete and balanced diet.

Their “create a blend” questionnaire is extremely thorough, ensuring they get all the key information about your four-legged friend.

Having your dog’s food shipped direct to your door will also take away the hassle of going to your local store or pet shop.

best dry food for dogs
We've picked out six great dry food options for dogs to help you keep your pets motivated at mealtime