Best Dog Food UK 2023 – Ultimate Guide

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Kieran Beckles
By Kieran Beckles
Updated on 27 January 2023

Are you looking for the best dog food in the UK?

You may be considering swapping one of the big-name options found in your pet store or supermarket for an alternative, modern brand offering another form of complete and high-quality dog food.

There are a number of reasons why you might want to switch to a different type of dog food for your pup. You may be concerned about the quality of the ingredients or perhaps have noticed certain products causing your issues for your dog.

These days, British dog owners have a lot of choice, especially if they’re considering switching the store-bought food in favour of fresh dog food or other customised options.

In this article, we’re going to take a look at some of the best dog food options in the UK right now to give British pet parents a fresh perspective on pet food.

We’ll highlight what we believe to be the best fresh dog food, raw dog food, air-dried dog food, freeze-dried dog food, wet dog food, customized kibble, complete dry food, plant-based dog food and insect-based dog food.

It’s worth pointing out that I’ve fed all the dog food brands featured on this page to my dogs for the purposes of compiling this ultimate guide to the best dog food in the UK.

We all want what’s best for our pups – and the type of food you choose to feed your dog is ultimately your decision. And it’s always a good idea to speak to your vet to get their input on what’s going to be best for your dog.

With the introduction out of the way, let’s take a look at why I decided to ditch the ‘traditional’ dog food, before we examine the different pet food formats so UK pet parents can get a better understanding of what’s on offer.

Editor's note: The content on this website is meant to be informative in nature, but it should not be taken as veterinary, medical or professional advice. The content of our articles does not constitute veterinary advice. It’s always best to speak with your vet or a certified pet nutritionist before making any changes to your pet's diet or feeding routine.

Why I Ditched The ‘Traditional’ Dog Food!

Jack Russell with dog bowl (Photo: Adobe Stock)

Jack Russell with dog bowl (Photo: Adobe Stock)

If you’ve got picky eaters like my dogs, you’ll be familiar with how stressful and upsetting it can be when your pets won’t eat their food.

My female Alaskan Klee Kai has a sensitive stomach and I found that some of the major dry dog food brands purchased at my local supermarket seemed to upset her tummy. She also didn’t appear to enjoy the taste very much.

My Mini Huskies would sometimes refuse to eat their food, which would lead to further stress and concern – and it sometimes even resulted in costly visits to the vet.

A chance meeting with a dog owner at a park resulted in my introduction to fresh dog food – balanced and complete meals, using real ingredients, gently cooked and tailored to meet my dog’s needs.

This opened up a whole new realm of possibilities as I discovered some smaller dog food brands who create recipes with help from vets using quality ingredients and cooked with care.

While I currently prefer to feed my two mini huskies fresh dog meals, we’ve also tried raw dog food, air-dried dog food, freeze-dried dog food, tailored kibble, insect-based and plant-based dog food.

My Alaskan Klee Kai showed the most interest in their fresh dog meals and I noticed benefits to their overall health, energy levels and wellbeing so I’ve stuck with this dog food format in the long run.

But let’s take a look at some of the different options available to UK dog owners looking for balanced and complete meals for their pup.

Types Of Balanced And Complete Dog Food

Fresh and real ingredients (Photo: Adobe Stock)

Fresh and real ingredients (Photo: Adobe Stock)

In this section, we’ll go into a little more detail about some of the different dog food formats available to dog owners in the UK right now.

• Fresh dog food – This is my favourite dog food format based upon the success that I’ve experienced with my Klee Kai feeding these type of meals. This type of food is commonly made using human-grade ingredients in recipes formulated by vets. They cook their meals at low temperatures before their frozen and shipped direct to your door.

• Air-dried dog food – Air-dried dog food is gently cooked a low temperatures so the ingredients aren’t exposed to harsh temperatures. As the name suggests, these dog food brands will use a process of air drying to allow the ingredients to retain their nutritional goodness.

• Raw dog food – There’s been a big shift to raw dog food diets over the past decade. Raw dog food companies provide a diet based on raw meat (supplemented by fruit, vegetables, minerals and vitamins) that would perhaps be similar to what their wild ancestors would have eaten. However, this may not be suitable for everyone as there are risks associated with feeding raw dog food. You can learn more about the risks of handling raw pet food here.

• Freeze-dried raw dog food – Freeze-dried raw dog food has virtually all the water removed from the food by using a three-step process. There’s a freeze phase, primary drying or sublimation phase followed by the secondary drying or absorption phase. It sounds complicated, but feeding it to your dog is simple!

• Complete dry dog food – This is a pet food format that most British dog owners will recognise. It’s kibble but made with high-quality, natural ingredients in recipes that have been approved by vets, with supplements added to promote a happy and healthy life for your dog.

• Cold-pressed dry dog food – Cold-pressed dog food is a cooking method whereby the raw ingredients such meat, offal and other ingredients are processed at lower temperatures, usually between 45ºC and 80ºC, rather than at higher temperatures.

• Complete wet food – If your dog loves wet food but you’re looking for an alternative to some of the bigger store-bought options, there are a number of brands who produce high-quality wet dog food that is balanced and complete.

• Insect-based dog food – As we try to make a shift to being more sustainable and environmentally-conscious dog owners, you may want to give insect-based dog food a try. As the name suggests, these dog food companies use insect-based protein alongside fresh ingredients to create their dog food.

• Plant-based dog food – If you’re vegan or you try to avoid meat a couple of times a week, you may like to get your dog involved in your meat-free Mondays or meat-free days. There are a number of dog food companies who provide plant-based meals for dogs, although it’s generally not recommended to feed your pup an entirely plant-based diet.

Best Dog Food UK 2023

Now that we’ve touched upon 10 different pet food formats, let’s take a look at our ultimate guide to the best dog food in the UK right now.

Best Fresh Dog Food: Butternut Box

Website: butternutbox.com

Butternut Box (Photo: hellobark.com)

Butternut Box (Photo: hellobark.com)

Butternut Box offer British dog owners the chance to adopt a fresh approach to their dog’s nutrition. They only use human-quality ingredients (60% meat and 40% vegetables, lentils and minerals) that are cooked at low temperatures to retain their nutritional goodness. Once they’re prepared and portioned to meet your dog’s requirements based upon your answers in their sign-up questionnaire, they’ll freeze their meals before shipping your balanced, complete and fresh dog meals to your door. It’s really simple! Butternut Box are a subscription service but you can cancel or pause at any time. Butternut Box has been a massive hit in my house and my Alaskan Klee Kai love their recipes. I really appreciate their range of 10 recipes so I can mix up their meals so they can enjoy an array of flavours. They’ve fed over 170,000 dogs in the UK.

We have an exclusive offer for helloBARK! readers who are thinking about signing up to Butternut Box. You can get 50% off your first Butternut Box order and 50% off your second Butternut Box order by clicking here.

Best Air-Dried Dog Food: Pure

Website: purepetfood.com

Pure Pet Food scooper and air-dried food (Photo: www.hellobark.com)

Pure Pet Food scooper and air-dried food (Photo: www.hellobark.com)

If you fancy giving air-dried dog food a try, Pure Pet Food would be my pick. They use high-quality ingredients that are prepared in their dedicated kitchen in Yorkshire. Pure say on their website that a lot of their recipes are hypoallergenic so they could be a good fit for dogs with sensitive tummies. I appreciated that Pure can be stored in your cupboard rather than taking up fridge or freezer space. While it was a little more hassle having to combine their air-dried dog food with water to make my Klee Kai’s meals, my dogs did seem to enjoy it.

You can save 30% of your first Pure box and a further 10% of your next two Pure boxes when you click this link.

Best Raw Dog Food: Bella & Duke

Website: www.bellaandduke.com

Copper with his Bella and Duke delivery (Photo: lifewithkleekai)

Copper with his Bella and Duke delivery (Photo: lifewithkleekai)

While I personally don’t feed raw dog food to my dogs because I’ve got a young child in my home, I did try Bella & Duke for a while and I can see the potential benefits. Bella & Duke are a dog food company that like to stay at the cutting-edge of pet nutrition but they’ve also got a great family feel to what they do. Their customer service is excellent, which I feel is important because feeding raw dog food can be a tricky business. Bella & Duke only use high-quality British-sourced ingredients in their food and they’ve got a good range of recipes – too.

Best Freeze-Dried Raw Dog Food: ZENOO

Website: myzenoo.com

ZENOO freeze-dried raw dog food range (Photo: hellobark.com)

ZENOO freeze-dried raw dog food range (Photo: hellobark.com)

ZENOO piqued my interest after I learned that they use advanced technology which is also employed by NASA to remove water, make the food lighter but still retain its nutritional goodness to promote a happy and healthy lifestyle for your pup. They’re a good alternative to raw dog food and you won’t have to handle fresh raw meat, removing that potential headache. You’re provided with a scooper and feeding guidelines to follow. My Klee Kai did like their freeze-dried raw food and it was convenient to feed before storing in a cool, dry place such as a cupboard.

Best Complete Dry Dog Food: Pooch & Mutt

Website: www.poochandmutt.co.uk

Klee Kai next to Pooch and Mutt kibble (Photo: lifewithkleekai / Instagram)

Klee Kai next to Pooch and Mutt kibble (Photo: lifewithkleekai / Instagram)

While I prefer fresh dog meals for my dogs, if I was to continue feeding dry food to my Klee Kai, I’d consider Pooch & Mutt. They’ve got a grain-free, hypoallergenic dry food that is made with natural ingredients. Their vet-recommended dry food ranges cater to specific needs and life stages, to ensure dogs get everything they need to live their best life. For example, they’ve got Calm & Relaxed, Health & Digestion, Joint Care and Slim & Slender. These recipes include probiotics and prebiotics, with high meat content from a single functional protein source.

Best Cold-Pressed Dry Dog Food: Forthglade

Website: www.amazon.co.uk

Forthglade Cold-Pressed dog food (Photo: Amazon UK)

Forthglade Cold-Pressed dog food (Photo: Amazon UK)

Forthglade are a versatile dog food company who have a wide range of different dog food types. For the purposes of this article, we’re highlighting their cold-pressed dry dog food. Forthglade explain on their website that their cold-pressed dry dog food is created by taking lots of delicious ingredients and doing as little to them as possible before they reach your dog’s bowl. So all the flavour and nutritional goodness remains despite the cooking process.

Best Complete Wet Food: Tails

Website: Tails.com

Copper and Tails dog food (Photo: lifewithkleekai / Instagram)

Copper and Tails dog food (Photo: lifewithkleekai / Instagram)

Tails are an experienced dog food company that offer tailored dry and wet food. We’re looking at their wet food range for this particular article. They’ve got a great range of wet food options which they create using high-quality ingredients – and this could be a great option if you’re looking for a complete wet food for your dog (and unlike some of the wet dog food that you find at your local supermarket, there’s no unpleasant smell!).

Our readers can get 75% off their first order of Tails when they click this link.

Best Insect-Based Dog Food: Yora

Website: www.yorapetfood.com

Yora Insect Protein All Breeds Dog Food (Photo: @lifewithkleekai / Instagram)

Yora Insect Protein All Breeds Dog Food (Photo: @lifewithkleekai / Instagram)

If you’re interested in seeing how your dog enjoys insect-based protein, Yora is one of the leading insect-protein powered dog food brands in the UK. I was pleasantly surprised by how much my dogs enjoyed this particular pet food format. While I didn’t use Yora for their daily meals, I found their insect-based kibble made excellent dog treats.

Best Plant-Based Dog Food: Barking Heads

Website: www.barkingheads.co.uk

Alaskan Klee Kai with Barking Heads' Plant-Powered Pooches (Photo: lifewithkleekai / Instagram)

Alaskan Klee Kai with Barking Heads’ Plant-Powered Pooches (Photo: lifewithkleekai / Instagram)

Barking Heads believe vegetables are an awesome source of power and nutrients for both humans and dogs. So they’ve created a plant-based dog food range for British pups. Their recipe is aptly named Plant-Powered Pooches. Vegans who own dogs or pet parents who try to have a couple of meat-free days each week now have the chance to add vegetarian power to their dog’s regular meals. However, it’s not recommended to switch your dog to a purely plant-based diet.

Anything Else To Consider?

Jack Russell with dog bowl (Photo: Adobe Stock)

Jack Russell with dog bowl (Photo: Adobe Stock)

If you’re thinking about making the switch to one of the dog food brands listed in this article, you should speak to your vet to learn more and get their input.

They may be able to suggest a particular dog food format that will better suit your canine companion or steer you away from a pet food format that they believe might not be a fit.

Your vet can also offer advice on how to make the transition to a new dog food so to avoid upsetting your pet, especially if they’ve got a history of having a sensitive tummy.

Editor's note: The content on this website is meant to be informative in nature, but it should not be taken as veterinary, medical or professional advice. Our articles and the products featured in them are not intended for use as diagnosis, prevention, and/or treatment of health problems for you and/or your pet. It's always best to consult your vet regarding any health issues your pet may have.

Wrapping Up – Our Final Thoughts

Fresh and real ingredients (Photo: Adobe Stock)

Fresh and real ingredients (Photo: Adobe Stock)

We’ve reached the end of our ultimate guide to the best dog food in the UK at the moment.

As I mentioned at the start of this article, I’ve tried and tested all the dog food brands in this feature with my two Alaskan Klee Kai.

While all the dog food brands proved popular with my two mini huskies, I’ve found that fresh dog meals are the best suited to my two dogs. They love the range of recipes, high meat content, and overall taste – but that’s just my dogs and every dog will be different.

Remember, what you choose to feed your dog is ultimately your decision, but we hope that British dog owners find this article to be a useful guide in helping to select a healthy pet food format that works best for their furry friend.