KatKin Vs Blink! Cat Food Reviews

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By helloBARK!
Updated on 19 July 2023

Are you ready to change your cat’s diet but you can’t decide between Blink! and KatKin?

There’s been a noticeable shift towards fresher cat food over the past few years as cat owner search for fresh, whole meat recipes for their feline friends.

The advent of fresh cat food has allowed pet owners to ditch dry food, jelly and wet food purchased at the supermarket in favour of a healthier approach.

Blink! and KatKin are two of the leading fresh cat food brands in the UK.

In this comparison article, we’re going to take a look at Blink! and KatKin, how they work, what recipes they have on offer and what customers have to say.

We’ve also recruited our cat food reviewers Jess, Joe and Mo (the Ragdoll) to give their verdict on both of these fresh cat food brands.

So with the introduction out of the way, let’s start by taking a look at Katkin and Blink! in more detail.

Who Are KatKin?

Where To Buy: katkin.com

Maurice the Ragdoll with his KatKin delivery (Photo: hellobark.com)

Maurice the Ragdoll with his KatKin delivery (Photo: hellobark.com)

KatKin are providing British cats with the chance to eat 100% fresh food to promote a happy and healthy lifestyle.

This fresh cat food company want to give British pet owners the chance to feed recipes made from human-grade ingredients.

Their recipes have been formulated by a board-certified vet nutritionist so you can feel confident your cat is getting all the nutrients required to live an active life.

Once KatKin cook their recipes, they’ll freeze your cats meals before they’re shipped direct to your door.

KatKin will require pet owners to fill out their sign-up questionnaire, allowing KatKin to tailor your cat’s food according to their needs.

You can permanently remove cat food from your shopping list because KatKin will provide regular deliveries to your doorstep.


Where To Buy: amazon.co.uk

Blink! Cat Food (Photo: hellobark.com)

Blink! Cat Food (Photo: hellobark.com)

Blink! proudly declare on their website that they make great food for cats.

They wanted to give cat owners in the UK a fresher and healthier alternative to the “fast food” on the supermarket shelves.

Blink! offer an unrivalled range of recipes to cater to all cats irrespective of their preferences, whether they prefer chicken, fish or duck.

They’ve got a meat content of at least 60% plus their recipes are grain free, have added minerals and vitamins, while they don’t have added salt or sugar.

Blink!, just like KatKin, gently cook their meals to ensure all the flavour and nutrients are locked in.

Unlike KatKin, Blink! is available to purchase on their website and on Amazon so you’ve got plenty of choice.

You can also find Blink! at Waitrose, Sainsbury’s, Ocado and Pets At Home.

If you buy through their website, you can get a more personalised service and regular monthly deliveries. This isn’t possible if you buy at one of the supermarkets named above.

KatKin Vs Blink!: Who Do We Recommend?

Blink! Cat Food (Photo: hellobark.com)

Blink! Cat Food (Photo: hellobark.com)

So we’ve reached the key part of the article – who do we recommend?

Well, as cat owners, we believe that KatKin offer a better service because you can get greater personalisation than Blink! thanks to their thorough sign-up questionnaire.

But our taste tester Mo appeared to prefer Blink! to KatKin. Here’s Jess and Joe to explain more:

“The food varied a lot across the flavours. The food that were ‘in gravy’ were like slop. Very very unappetising and the chicken flavour looked very anaemia. This would put me off purchasing again, even though Mo did eat it.

“The other flavours were less sloppy, but the food had small chunks in jelly, more like generic store bought food.

“The sample pack was a lot smaller than the other sample packs and therefore more difficult to gauge exactly how each flavour went down with Mo.

“Mo seemed to enjoy Blink! more than KatKin but his poo was runny after Blink!”

While Mo appeared to prefer Blink!, Jess and Joe preferred KatKin from a cat owner’s perspective.

“Although Mo did seem to enjoy Blink!, it was my least favourite [of the cat food brands we’ve tried] and not comparable to the others. Food looks a lot more processed, like your average store-bought food. Gravy flavours very sloppy, unappetising and stinky.

“Pouches not ideal for smaller eaters as make a mess in the fridge. Feels a lot less fresh as just stored in the cupboard until opened. Not as tailored to your cat.”

KatKin's customized cat food (Photo: hellobark.com)

KatKin’s customized cat food (Photo: hellobark.com)

On KatKin, Jess and Joe had to say the following:

“KatKin felt the more tailor-made. The portions were in line with his breed and size. The questionnaire was thorough. The leaflet that was included was very informative and clearly explained that there would likely be a transitional process getting your cat to enjoy a 100% meat diet having only eaten ‘junk food’ prior.

“I also liked that Mo’s name was on the delivery box. The food is frozen which feels super fresh and the extremely high meat content is evident in the pate like food. Also really like the chicken sprinkles to go on top, Mo loved this and we would buy this as a stand alone product.

“The packaging is very slimline and easy to stack in the freezer, also recyclable.

“Downside, this was stinky and went off quickly when out the freezer. Mo a slow eater so if the food is left out all day it’s pongy to come home to.”

What Do Cat Owners Have To Say About Blink! and KatKin?

Maurice the Ragdoll with his KatKin delivery (Photo: hellobark.com)

Maurice the Ragdoll with his KatKin delivery (Photo: hellobark.com)

KatKin have an average rating of 4.1 stars based upon over 5,000 reviews on Trustpilot.

Janine shared that KatKin has converted her fussy feline.

If you have a fussy cat that you spend money endlessly on trying to find food they will eat more than once please try KatKin. My cat eats it everyday for the last year without any fuss it’s a relief and a joy to see my cat finally enjoying food.

Julie shared that her cat is a content kitty eating KatKin’s meals.

My cat is totally happy with all the KatKin flavours minus the fish one. She is eating her new pouches as well as she had eaten the original pouches. I was going to change over to some original recipes but realise there is no point in doing this as she’s really happy with her food. It’s very good value for money and so happy that her stomach problems seem to have disappeared now. Carry on Katkin, you’re doing splendidly and thanks for your help.

Blink! Cat Food (Photo: hellobark.com)

Blink! Cat Food (Photo: hellobark.com)

Blink! have a far superior score with an average rating of 4.8 stars based upon over 1,500 reviews.

Louise is delighted to have said goodbye to a traditional cat food brand in favour of Blink!

My rescue cat Peaches loves Blink: transitioned from Felix, no more smelly poops! She wolfs down the Gravy pouches. I’m so pleased to find brilliant quality food, made in the UK at a reasonable price. It doesn’t smell the house out either, hardly any odour. Great website, easy amendments, recycling scheme – fab, and delivery always reliable. 5 stars.

Book admitted that he wished he had found Blink! sooner!

High quality food, which our fussy cat (who usually licks the gravy off and leaves the meat) actually eats! It’s horrifying how many cat foods have added sugar when cats are obligate carnivores – no wonder so many cats end up with diabetes! Wish I’d found Blink sooner – no added rubbish, great customer service, so easy to manage our choices and high quality food. We even had a surprise cat toy in with our last order! Can’t recommend highly enough!

Anything Else To Consider?

If you’re thinking about making a change to your cat’s food, you may want to speak to your vet. They can provide advice and guidance on how to successfully transition your feline.

You can also reach out to KatKin and Blink! to get help on the transitional process, although they provide plenty of information in your initial delivery of cat food.

Wrapping Up

Maurice the Ragdoll with his KatKin delivery (Photo: hellobark.com)

Maurice the Ragdoll with his KatKin delivery (Photo: hellobark.com)

We’ve reached the end of our Blink! vs KatKin comparison article.

It’s a bit of a mixed bag – our cat owners preferred KatKin but their cat liked Blink! more.

So you’ll have to decide whether you want to prioritize your cat’s mealtime motivation over the convenience and personalisation of KatKin.

Whether you go for Blink! or KatKin, you’ll be adopting a fresher approach to your cat’s nutrition that should benefit them in the long run.